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Ameriprise Financial is a financial services company that was founded in 1894 and provides services across wealth management, asset management, insurance, annuities and estate planning. Back in 2019 over 85% of revenues were supported by their wealth management business. Ameriprise Financial is the 9th largest independent broker-dealer based on assets under management which total $973 billion. They have over 2,700 employees across their business including subsidiaries like Columbia Threadneedle Investments and RiverSource Life Insurance Company. In 2020, Amerprise Financial expanded their efforts around virtual recruiting allowing financial advisors to engage with the firm through video, webinars and VIP meetings. This supports the trend that many broker/dealers have shifted to digital recruiting strategies in the wake of the pandemic. Ameriprise Financial ranked third on the employee-model brokerages from J.D. Powers Financial Advisor satisfaction survey alongside Merrill Lynch and Morgan Stanley.