What best practices can financial professionals use to market their practice and accelerate their business growth? We review multi-channel solutions that are gaining visibility today for wealth professionals, RIAs and more.
Marketing jargon is the quickest way to turn people away from you on social networks, says Crystal Thies, also known as the “LinkedIn Ninja.” Working with advisors and those in other regulated industries, Thies advises her clients to...
Many advisors see LinkedIn as a static webpage. A place they create a profile and let it forever sit like a modern-day yellow page listing. These advisors are missing the point. Getting found on LinkedIn is a living and breathing commitment – ...
Social media was hyped as the next gen answer to older advisors’ challenges. Not quite. Yet more and more, advisors of all ages are discovering the tangible benefits of the tools.
Facebook just turned ten years old. Wow! Does that officially make Facebook a pre-teen? Regardless, we decided to dig deeper into Facebook in our latest research study.
In our 2014 Financial Advisor Social Media Study, we asked advisors what ...
A firm's social media footprint can say a lot about how a brand is perceived by clients and the public at large. Here, Wealthmanagement.com ranks regional and wirehouse brokerage firms by their social media influence...
To compile WealthManagement.com's ranking of the most influential regional and wirehouse brokerage firms on social media, we looked at the three biggest components of social media today: Twitter, Facebook and LinkedIn. To be fair, many firms...
Social media increasingly influences how the public perceives a broker's firm, and financial advisors have every right to expect the firms will make the most of it. WealthManagement.com ranked the top brokerages in terms of their social...
You can pretend that your asset management and portfolio construction is a differentiator. But let’s face it: It’s not, said Brent Brodeski, CEO of Savant Capital...
Let’s assume that one of your professional goals is to build a successful advisory practice that possesses the alter-ego of a first-rate marketing firm. If you’ve been around for a few years, it’s likely that you’ve honed...
Affluent investor research cites that cold calling, direct mail, and public seminars have minimal to no impact with today’s affluent. They don’t work. Whereas 83% of today’s affluent tell us that they met their...