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The Vanguard Group is an American registered investment advisor based in Malvern, Pennsylvania with about $6.2 trillion in global assets under management. Vanguard is dedicated to investment products that are designed to cater to long term buy and hold investors. Vanguard is improving it's advisor technology and working on virtual models and robo-advisors given the recent market trends. Vanguard competitors include Merrill Lynch, Franklin Resources, Fidelity Investments, Blackrock and TIAA.