Savvy Advisors, the tech-centric registered investment advisory firm founded in 2022 by financial software developer Savvy Wealth and CEO Ritik Malhotra, has recruited a 16th advisor to its AI-supported platform.
David Gottlieb, most recently with Prosperity (formerly EinserAmper Wealth Management), is “squarely focused” on clients invested in real estate properties. With a professional background that includes time at Morgan Stanley and Ameriprise, he has helped more than 70 clients manage portfolios consisting of industrial, office, retail and multifamily properties, according to an announcement Thursday.
Based in West Orange, N.J., Gottlieb made the move to “power growth and improve client service while offloading operational, back-office and marketing tasks.”
“I have long wanted to join a firm with an infrastructure that supports my outside-the-box thinking while enabling me to prioritize helping clients optimize their real estate portfolios,” Gottlieb said in a statement. “Savvy’s entrepreneurial nature and digital focus represent the ideal environment to scale my business.”
Gottlieb holds an accredited portfolio management analyst designation and is a chartered retirement plans specialist. He is also a member of the Property Owners Association of New Jersey and a licensed insurance agent. His father, Jerry Gottlieb, was the founder of an accounting firm—Gottlieb Flekier—that also focused on real estate and multifamily properties.
"We are looking to bring on advisors who have unique experience and can help Savvy elevate our service offering,” Malhotra said. “David’s background enhances our capacity to serve clients with complex real estate portfolios while enabling us to pioneer innovative solutions for high-net-worth investors with an interest in illiquid asset classes.”
Formed in July 2021, Savvy Wealth raised $7 million in venture capital before officially launching its RIA the following summer on a mission to develop an “all-in-one” wealth management platform. A second funding round in late 2022 raised another $11 million. After rolling out a direct indexing tool and an AI-enabled dashboard dubbed Co-pilot, Savvy ended last year with 13 advisors and nearing $500 million in recruited assets.
In 2024, Savvy has now added four advisors, introduced a new in-house investment management tool and established a second custodial relationship with Fidelity.
Malhotra, who was named one of WealthManagement.com’s Ten to Watch for 2024, said he expects to triple headcount this year to more than 50 across advisory, product, operations and marketing.