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Rockefeller Hires Merrill Lynch Manager for San Francisco Expansion

Anthony Grosso will lead the effort to recruit Bay Area advisors.

Rockefeller Capital Management hired a veteran manager with Merrill Lynch to establish a San Francisco office, the latest example of the firm’s ambitious expansion and a step toward the goal of having $100 billion in assets in the next five years.

Anthony Grosso will join Rockefeller as a managing director in its first Bay Area office, responsible for developing business there and recruiting private wealth advisors.

Grosso was previously a managing director at Merrill Lynch, where he was a senior leader of the Ventures Services Group, a team focused on advising private equity and venture firms. He began his 15-year stint with Merrill Lynch when the brokerage acquired Venture Services Group from Robertson Stephens, a San Francisco-based wealth manager, in 2002.

Rockefeller recently added two other managing directors to establish a presence in Atlanta, Justin Ryan and Tom Epperson, two advisors with UBS Private Wealth Management who oversaw assets totaling $1.4 billion and $800 million, respectively.

The company, which had $18.5 billion in assets under advisement in its existing asset management and wealth management businesses when it launched, was on a hiring spree before December. Last month, Rockefeller hired Chris Dupuy, a former managing director and president at Focus Financial Partners, to be its chief operating officer, and a GE exec to lead talent acquisition. It’s also added other high-profile advisors who specialize in working with high-net-worth families, including a family office expert in Florida and The Bapis Group, a team that was previously managing $1.2 billion at HighTower Advisors.

When Greg Fleming, former head of Morgan Stanley’s wealth management business, left to start Rockefeller, he told that he wants to grow the advisory firm to $100 billion in assets in the next five years, and he believes the Rockefeller name can help get him there.


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