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Morgan Stanley Announces New Head of Retirement

The managerial shifts are one piece of a push to heighten the digital experience for advisors and clients interested in the company's retirement options.

Morgan Stanley At Work and Digital Solutions announced a number of changes in its Retirement business as part of a broader effort to build brand awareness of their retirement offerings for advisors and clients, according to a company memo.

The memo’s contents, verified by a Morgan Stanley spokesperson, included news that Anthony Bunnell would be joining Morgan Stanley as Head of Retirement. Bunnell previously supervised digital efforts at Goldman Sachs’ Private Wealth Management division after Goldman acquired Honest Dollar, a retirement savings platform Bunnell co-founded in 2014. His background also includes 12 years of experience at companies like Prudential, Mercer and J.P. Morgan.

Bunnell will work with Maura Coolican, who has been the head of Retirement Plan Solutions and a key player in building the company's retirement platforms, according to the memo. Coolican also led her team in boosting resources to focus on 401(k) business development.

“Helping organizations effectively manage their retirement plans and maximize the benefits to their employees is a key pillar in our holistic offering, and we are highly focused on growing and modernizing our Retirement business while further integrating it with our workplace solutions,” the memo read.

The memo also mentioned that Morgan Stanley was intending to make changes to its firm’s rollover strategies, along with integrating its retirement offerings with its Financial Wellness model to improve the experience for customers.

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