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Miami Advisors With $1.7 Billion in AUM Join Alex. Brown From Wells Fargo

The advisors will be based in the Miami location for the division of Raymond James. The company has added 18 total advisors to that office just this year, with total client assets of $3.3 billion.

Five Miami-based advisors with more than $1.7 billion in total clients assets are joining Raymond James’ Alex. Brown division from Wells Fargo.

Jose Diaz, Veronica Cereceda, Robert Dunn, Astrid Rodriguez and one additional advisor will work out of Alex. Brown’s Miami office led by Regional Executive Eric Termini. The firm has added 18 total advisors to that location this year with cumulative client assets reaching $3.3 billion. 

The additions are another step in expanding Raymond James’ presence in the South Florida market, according to Alex. Brown President Haig Ariyan.

“The caliber of these individuals speaks to our position as a top destination for advisors seeking a high-touch, boutique environment backed by the extensive resources and forward-looking technology at Raymond James,” he said.

Dunn, who has more than three decades of industry experience, previously worked with Merrill Lynch, Bank von Ernst and Wells Fargo before moving to Raymond James. Rodriguez started her career as an advisor with Prudential Securities in 1997 (which subsequently became Wachovia Securities and then Wells Fargo). Diaz and Cereceda both have more than two decades of experience.

“I joined Alex. Brown primarily because of its culture of client-first, local management and the firm’s impressive technology offerings,” Cereceda said. “These differentiators as a wealth management firm align with my expectations to serve the needs of our clients.”

Earlier this year, Alex. Brown welcomed a number of wirehouse advisors that collectively managed $700 million in AUM, including Christopher Murrle-Philippsen, who also lives in Miami and joined Alex. Brown from Wells Fargo. Last month, Raymond James announced that an advisor with about $215 in managed assets would be joining the firm’s Fort Myers, Fla., location from Merrill Lynch

Raymond James also announced a number of significant executive changes this week, including that President John Carson would be retiring at the end of the year and that Paul Allison, the head of the firm’s Canadian subsidiary, would also be stepping down.

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