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TradePMR's Gainesville, Fla. headquarters

WealthStack Roundup: TradePMR Announces New Fusion Platform And Advisor Evolution Sciences

Also, Vinay Mehta was appointed CTO at Smarsh, Archer and Brooklyn Investment Group partner to provide AI-powered custom direct indexing and ReachStack launches AI-powered Advisor Sales Intelligence.

TradePMR, a Florida-based technology and custodial services provider for RIAs, announced a series of technology updates earlier this month at its SYNERGY23 annual conference in Tampa, Fla.

The firm debuted a newly redesigned Fusion platform that is web-based and works without an app on all formats. In addition, expanded basket trading capabilities, a secure Message Center and an upgraded digital account opening process are also now available.

Also unveiled by the company was Advisor Evolution Sciences, which seeks to connect RIAs with what TradePMR is calling “Catalysts,” or “thought leaders” and subject matter experts, in fields that include technology, communications, marketing, psychology, human capital development, business and organizational strategy. These connections could then assist advisors with their growth strategy, skill-building and marketing.

SMArtX Advisory Solutions announced a partnership with TradePMR late last month that enables advisors using the custodial services platform to access SMArtX’s unified managed account technology. That includes the use of its model marketplace, automated rebalancing, tax harvester, cash management, billing and advisor-as-portfolio-manager tools.

Vinay Mehta Appointed CTO at Smarsh

Smarsh, the capture, archiving and communications analysis provider for many financial services firms and several other industries, announced the appointment of Vinay Mehta as Chief Technology Officer.

Most recently, Mehta served for over eight years as CTO and chief information officer at cxLoyalty, a technology services provider for travel, rewards, incentives and merchandise programs. Before that, Mehta served as CIO at Paycor, an organizational leadership company, and senior vice president at Convergys, now part of Concentrix, a global customer-engagement business; as Senior Vice President of Product Management and Development and then SVP of Global Development and Delivery.

Smarsh, which is based in Portland, Ore. and has over 6,500 customers across the world, manages billions of messages every month across email, social media, text messaging, instant messaging, web and voice channels, according to the company.

Smarsh announced it was acquiring TeleMessage, a well-known mobile messaging, voice capture and archiving firm, in May 2022. This continued a multi-year growth-through-acquisition trend at Smarsh, which acquired the Digital Safe archiving and risk management product line from the large multinational software firm Micro Focus for $375 million in November 2021.

Archer and Brooklyn Investment Group Announce A.I.-Powered Custom Direct Indexing Partnership

Pennsylvania-based technology service provider Archer announced it was partnering with Brooklyn Investment Group to provide advisor clients with a separately managed accounts platform to facilitate direct indexing.

The platform uses AI to help customize portfolios and strategies, according to the company.

Like many other firms which have entered the direct indexing space, Archer has emphasized the potential benefits in tax loss harvesting.

Charles Schwab announced Thursday that RIA clients now have access to several new improvements to its Schwab Personalized Indexing platform.

Orion Advisor Solutions first debuted direct indexing technology in 2018 and announced several technology upgrades in March.

In October 2022, Fidelity Investments announced it was expanding its direct indexing lineup with the launch of Fidelity Institutional Custom SMAs, available for select wealth management firms and institutions.

And in November 2022 in Denver at Schwab IMPACT, Morningstar debuted its new direct indexing offering.

ReachStack Launches AI-powered Advisor Sales Intelligence

Canadian enterprise communication and sales intelligence firm ReachStack announced the launch of its AI-powered Advisor Sales Intelligence service at Pershing’s INSITE 2023 conference in Orlando, Fla.

ReachStack plugs into a firm’s existing customer relationship management software.

The service works by analyzing clients’ needs and interests and then letting each advisor know when to contact them and what they should discuss.

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