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Mike Goss has been named Fiducient's new president.

Fiducient Advisors President Mark Wetzel to Retire

Chief Revenue Officer Mike Goss will replace Wetzel at the end of next week.

Fiducient Advisors has appointed Mike Goss as president, succeeding Mark Wetzel, who is set to retire on May 3 after more than 18 years in the role. Most recently, Goss was a managing partner and chief revenue officer.

One of two subsidiary RIAs owned by NFP, an insurance and wealth management company recently acquired by Aon, Fiducient manages close to $56 billion (about half of which is discretionary) for 632 households, more than 300 charities, 131 retirement plans and six corporations, according to federal filings. The firm adopted its current branding in 2021 after Fiduciary Investment Advisors, an RIA created by Wetzel and Goss in early 2006, merged with DiMeo Schneider & Associates the year before. 

Last summer, the firm hired Sabrina Bailey from the London Stock Exchange Group to replace Robert DiMeo, who moved into the role of chair, as CEO. 

In the dual roles as managing partner and chief revenue officer, Goss has been overseeing business development and marketing while helping to execute an overall strategy introduced by Bailey. He also works with institutional clients and a select group of private, family office clients. 

Prior to launching FIA with Wetzel, Goss spent almost 12 years at UBS Financial Services and has served institutional clients for more than two decades.  

He will continue to serve as chief revenue officer and focus on “continued growth." 

“From a day-to-day standpoint, there’s not really any change,” Goss told “It’s a role I’ve already been playing in many ways; the president’s role is going to be a growth role overseeing sales and marketing, so none of my reports are changing, and I already sit on the executive committee.” 

He said he expects to continue supporting the growth plan laid out by Bailey that focuses on each of Fiducient’s four “core” businesses—retirement plans, endowments and foundations, private clients and an OCIO service available to RIAs, banks, broker/dealers, CPA firms and multi-family offices.   

“We’ve seen tremendous growth in assets under management through our OCIO initiative,” he noted. “It’s part of the endowment/foundation, private client and pension areas where more and more of our clients have decided to give us OCIO mandates as opposed to advisory mandates. We’ve had many of our existing clients decide to change to that model and quite a few of our new opportunities are asking for it, so we think that’s a trend that will continue.” 

Fiducient advises on some $300 billion in client assets. With about 218 employees, including 82 registered advisors, the firm is headquartered in Chicago, with offices in Austin, Boston, Los Angeles, Washington, D.C., Portland, Maine, and Hartford, Conn.  

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