Choreo, the registered investment advisor created in 2022 when private equity group Parthenon Capital lifted out the wealth management business of accounting firm RSM, has added four executives to its senior leadership team, including two business development officers, a vice president of advisory and a vice president of CPA partnerships.
Jim Waller, who joined Choreo as part of its acquisition of BDO Wealth Advisors, will serve as regional vice president of business development for the Mid-Atlantic region, including Maryland, Virginia, Philadelphia and New York. Stephen Eldridge, a former regional director at Dimensional Fund Advisors, joins as a regional vice president of business development for the Southeast. He’ll work with Choreo’s CPA partners in that region to develop leads for the RIA’s advisors.
Choreo also hired Jeff Brewer as vice president of advisory and to help the firm’s advisors create growth goals. He joins from Wealth Source, a $2 billion RIA in California, where he served as head of advisor success.
Browning Mank will serve as vice president of CPA partnerships, with responsibility for managing and expanding the firm’s existing relationships with CPA firms. She joins from ForwardLane, an AI-powered platform for advisors and wholesalers, where she served as chief revenue officer.
WealthManagement.com reported in February that Choreo planned to bring on the four executives to help the firm’s advisors network and build relationships with CPA partners in their market.
"Over the past two years, we have laid the foundation for our ambitious growth strategy, which is rooted in making Choreo the preferred partner for advisors working at the intersection of tax and financial planning," Choreo CEO Larry Miles said in a statement. "But we are just getting started, and with this expansion of our senior leadership team, I am confident that we will be better positioned to build on what we've already accomplished and deliver added value to benefit our advisors, CPA partners and clients across the country."
Over the last two years, Choreo has been building out its CPA partner program, the Choreo Partner Alliance, primarily by buying RIA subsidiaries of CPA firms. That includes RSM, Cherry Bekaert Wealth Management, GreerWalker Wealth, and most recently, the wealth management business of BDO USA.
Choreo is also partnering with a small number of CPAs that have not sold their RIAs to the firm. There are also several dozen in the pipeline.