Methodology: The firms ranked here include the largest 25 independent broker/dealers by advisor headcount. Each firm’s ranking was calculated by aggregating a snapshot of LinkedIn followers, “likes” generated on actively managed Facebook accounts, and both reach and influence on Twitter as measured by social media monitoring company Kred, all as of April 13, 2015. Facebook and LinkedIn scores were adjusted by the firms’ 2013 advisor headcount, sourced from Cerulli Associates. Cetera Financial includes advisors from Cetera Advisor Networks, Cetera Financial Services and Cetera Advisors. Firms without an official presence in any given channel were given a score of zero in that category. Scores were weighted and standardized, then ranked.