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Larry Roth

Former IBD CEO Larry Roth Launches Strategic Consultancy

Roth’s new firm will provide growth consulting, governance expertise and M&A advisory services to wealth management firms.

Larry Roth, the former CEO of the large independent broker/dealer networks Cetera and Advisor Group, has resurfaced with the launch of a growth strategy consultancy, RLR Strategic Partners, focusing on wealth management firms. In addition to growth consulting, Roth will also provide firms with governance expertise as well as mergers and acquisitions advisory services.  

Roth’s new firm will partner with middle market investment bank Berkshire Global Advisors to help facilitate transactions for both strategic buyers as well as private equity firms interested in the wealth management space.

“With the launch of this consultancy, I’m harnessing a three-decade career leading some of the largest financial services firms in the industry, to a personal passion for enhancing the relevance of the wealth management space to individuals and businesses across the country,” Roth said in a statement.

Roth has a long history as a leader in the IBD space. Most recently, he was CEO of Cetera Financial, during the company’s ownership under RCS Capital. He navigated the firm through a prepackaged Chapter 11 process. He also guided AIG Advisor Group through the 2008-2009 financial crisis. 

RLR’s clients include registered investment advisory firms, hybrid firms, RIA aggregators, private equity firms, asset managers and fintech companies.

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