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Anthony Stich
Anthony Stich

Anthony Stich Leaves Entrustody

Stich, a highly visible wealthtech marketing executive, departs after a little more than a year with the new digital custodian.

Entrustody Chief Revenue Officer Anthony Stich has left the self-described “digital-first custodian and technology company," he confirmed at the Technology Tools for Today (T3) Conference this week in Las Vegas.

Stich said he put in his notice two weeks ago, but declined to say what was behind the move.

“I don’t want to go into too many details about what caused it,” he said. “It was a tough decision. I think I’ll leave it at that. Quite frankly, I wish them nothing but the best … but it was time to move on.”

While he said he doesn’t know what his next move will be, Stich said he has been exploring several options, including joining an RIA. 

“I guess you could call me a free agent,” he said. “I’ve had a couple of light conversations with RIAs about, ‘What if I jumped to the other side?’ But, at this point right now, nothing on the horizon.”

Stich has more than 15 years of experience in financial services. Prior to joining Entrustody, he was the chief operating officer at NaviPlan by Advicent, where he focused on sales, marketing and customer experiences across North America. Stich left that role after Advicent was bought by InvestCloud in 2021. In his role as the chief revenue officer for Entrustody, he led the sales, marketing and product efforts for the platform.

Entrustody calls itself a "digital first" custodial platform for RIAs, using machine learning to improve advisor workflows and deep integrations with other technology vendors. The firm claims it will provide more transparency around fees and revenue it collects off of client assets; many custodians provide services to RIAs for free, and collect yields on client cash accounts or sell order flow for equities, practices that have come under greater scrutiny in recent years.

TAGS: Technology
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