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TD Ameritrade Launches Personalized Portfolios

TD Ameritrade launches Personalized Portfolios, the high-returning millennial ETF isn’t attracting many investors and the Atlanta Consulting Group chooses Chalice Capital Partners as its broker/dealer.

TD Ameritrade is now offering clients one-on-one relationships with senior financial consultants, as well as access to a digital investing platform as part of its Personalized Portfolios “hybrid” platform for self-directed investors who still look for advice on portfolio construction and goals-based investing. Not only will clients have access to an consultant at any of TD’s 360-plus branches, but they will work with portfolio consultants to build tailored portfolios for each client. The product includes a digital dashboard so clients can view all of their investments in one place. Clients must have at least $250,000 in investable assets to take advantage of Personalized Portfolios, which costs 90 basis points or less. The product encompasses 163 model portfolio strategies covering 29 asset classes. It’s an offshoot of TD’s Essential Portfolios automated advice platform, which launched last year. “We’re giving investors a compelling ‘human-plus-digital’ guidance experience, made possible through our convenient, nationwide branch network and growing advanced technology capabilities,” said Peter deSilva, president of retail at TD Ameritrade. “Personalized Portfolios offers a fully customizable experience that fills a key gap in our client advice continuum. It addresses the needs of investors who are looking for more personalized investment advice but still want to remain involved in their investing decisions, and aren’t yet ready to delegate to an independent investment advisor.”

Investors Aren’t Biting on MILN

Copyright Adam Berry, Getty Images

Do investors always pour money into high-performing ETFs? The Global X Millennials Thematic ETF (MILN) is two years old but has only amassed just under $20 million in assets under management. According to Todd Shriber on, that shows investors are just not that interested in a “niche ETF” focused on “companies that have a high likelihood of benefiting from the rising spending power and unique preferences of the U.S. Millennial generation,” even though it’s up 40 percent since its inception (compared to 1.2 percent for the S&P 500). With top 10 holdings, including Amazon, Netflix and Apple, the fund hit a record high on May 24.

Group Managing $12 Billion Partners with Broker/Dealer Chalice


The Atlanta Consulting Group, an Atlanta-based wealth manager that advises on more than $12 billion in client assets, said Wednesday it had chosen Chalice Capital Partners as its broker/dealer. Chalice Capital Partners is the independent b/d branch of the Chalice Financial Network, which offers its network of financial advisors a shared-services and technology platform. News of Atlanta Consulting joining Chalice comes shortly after industry veteran Derek Bruton, formerly managing director at LPL, became Chalice Wealth Partner’s managing partner and chief operating officer in April. 

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