Skip navigation
The Daily Brief
The Thun Financial Advisors team

Creative Planning Acquires RIA Serving Expats

The deal with Thun Financial Advisors, an RIA with $600 million in assets, expands Creative Planning’s cross-border advising services.

Overland Park, Kan.-based Creative Planning, a registered investment advisor with about $49 billion in client assets, has announced yet another acquisition, striking a deal with Thun Financial Advisors, a Madison, Wis.-based RIA with about $600 million in client assets, which serves U.S. citizens living overseas.

Thun was founded by President David Kuenzi in 2008.  

"David Kuenzi has built one of the most successful advisory firms in America serving U.S. citizens overseas,” said Creative Planning CEO Peter Mallouk. “Creative Planning has been working on a solution for our clients that work and live overseas and for those that live overseas and find us via books, podcasts and other means. Thun Financial Advisors has been delivering these services for years and greatly strengthens our ability to serve this segment of our client base.”

Creative Planning has been on a bit of an acquisition streak lately, most recently acquiring Starfire Investment Advisers, an RIA in Southfield, Mich., with about $530 million in assets under management.

Mallouk had long relied on referrals and other organic methods to grow the firm. But a little over a year ago, he shifted to making acquisitions, starting with The Johnston Group. He recently spoke with about his M&A strategy and plans to re-up on television advertising.

Want The Daily Brief delivered directly to your inbox? Sign up for's Morning Memo newsletter.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.