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Cerity Partners Adds $1 Billion AUM Sullivan & Serwitz in California

Cerity Partners announced the acquisition of $1 billion AUM Sullivan & Serwitz.

National registered investment advisor Cerity Partners announced that it has merged with Los Altos, Calif.-based wealth management firm Sullivan & Serwitz. With the merger, Cerity Partners now manages about $26 billion in assets. 

S&S was co-founded by Robert Sullivan and Marshall Serwitz in 1989 and advises on $1 billion in assets under management. It merged with Cerity Partners out of a desire to expand its service offerings and to ensure a sound succession plan. 

“Over the last 30 years, we have been fortunate to achieve strong growth and secure positive outcomes for our clients, and we feel Cerity Partners is the best fit for our practice to continue this growth,” said Robert Sullivan, head of S&S.

Chicago-based Cerity Partners currently has California offices in Orange County and Los Angeles. The team from S&S will provide presence and growth opportunities in Northern California. It started operating under the Cerity Partners’ banner on Jan. 1.

Last week, Cerity announced the acquisition of $3 billion RIA EMM Wealth. With the two mergers, it now has 10 offices in New York, California, Illinois, Michigan, Colorado, Texas and Ohio.

“We welcome our new colleagues from Sullivan & Serwitz and look forward to growing together as a unified firm,” said Cerity Partners CEO and President Kurt Miscinski. “As with any merger, we seek strong cultural alignment. Looking at S&S’s 30-year history, it was apparent that the firm shares our passion for and commitment to client service.”

Cerity Partners was founded in 2009 and uses a private partnership model.

Echelon Partners served as financial advisor to Sullivan & Serwitz in the transaction. 

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