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Advisor Innovations

Advisor Innovations: Ric Edelman Looks to the Future

Now that he's stepped away from his firm, Ric Edelman is focused on investments based on technologies that will transform our lives and is on a mission to educate advisors about cryptocurrency.


Lpl-logo-podcast.pngSponsored by LPL Financial


In this episode, David Armstrong is joined by Ric Edelman, founder of Edelman Financial Services (now Edelman Financial Engines) and the Digital Assets Council of Financial Professionals. Edelman discusses how he founded his firm with a focus on middle class savers when every other advisory firm was looking only for HNW clients and grew the business $22 billion in AUM before merging it with Financial Engines. Stepping away this year from the firm he founded, he is now focused on investments based around technologies that he says will transform our lives, including blockchain, genomics and artificial intelligence, and is on a mission to educate financial advisors about cryptocurrency.  

Ric Edelman

Ric Edelman

Ric discusses:

  • How his earlier career as a journalist helped set him up for success as an advisor and entrepreneur; 
  • His views on the “holier-than-thou” critics of advisory fees based on AUM; 
  • Why he thinks this is the right time to step away from Edelman Financial Engines, even as he remains the largest individual shareholder;
  • Why he convinced Morningstar and BlackRock to partner with him in launching the iShares Exponential Technologies ETF (XT), the first of the thematic ETFs focusing on transformative technologies; 
  • How most financial advisors are failing in their fiduciary duties by ignoring the rise of Bitcoin and other cryptocurrencies as a new asset class; and 
  • Why he created the Digital Assets Council of Financial Professionals.

Listen to the Advisor Innovations Podcast

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