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Charitable Giving

Eight Steps to Help Advisors and Charities Complete Gifts, Not Compete

Charities and financial advisors shouldn't compete. Here's how they can work together more effectively to realize maximum benefits for all.

While charities may compete among themselves for donors, for-profit advisors and other charities over providing products and services to their clients, we really shouldn’t see the process of charitable-gift planning as involving competition between the nonprofit and for-profit sectors. It’s very easy to fall into the trap of believing that competition is inevitable—until one breaks down the process of completing a planned gift into a number of distinct and interrelated components. 

Let’s take a look at the acronym C-O-M-P-L-E-T-E, as it may be helpful in understanding how the various parties can work together more effectively to adequately fund the charitable dimension of U.S. society. 

This is an adapted version of the author’s original article in the July 2017 issue of Trusts & Estates.

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