I would never reveal the B/D I work with. It's just a privacy issue with me, as I participate in several other boards and someone might put two and two together.

Plus, it would serve no purpose for anyone else to know my B/D. What's right for me wouldn't necessarily be right for you. For whatever B/D you're considering, perform due diligence!

really, but how big of a difference would it make?
indyone doesnt mind saying that he is at LPL. why does it matter to you?

To 99.9% of you, it would make no difference and I wouldn't mind telling you. It's the remaining few who qualify as nut jobs who worry me; the nut jobs who post and the ones who don't.

Just my personal preference.