Top 5 metrics to track FAs?

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Aug 25, 2005 7:06 pm


Would anyone know the top 5 metrics that a Branch Manager would track to gauge FA performance?

On a daily basis?

Quarterly basis?

Would assume:

Net new assets?


Total Revenue?


Any guidance would be appreciated. I am trying to get a feel for what all the key metrics are.

Thanks for the help.


Aug 25, 2005 8:32 pm
Trailing 12
Business Mix ( fee vs. transactional)
Revenue Growth
Attractiveness of Assistant.
Aug 26, 2005 10:23 am

1)  # of QUALIFIED appointments set

2)  # of QUALIFIED appointments closed

3)  gross revenue generated

4)  assets under management

5)  # of multiple product transactions

6)  tracking of growth in all areas going forward (i.e. greater number of qualified appointments; higher closing ratio; revenue growth; greater assets under management; deeper development of client accounts with numerous product placements)