Average Life Production

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Jan 3, 2008 4:01 pm

Does anyone know what the average life production for a rep would be at a company like  Pacific Life? low end  number?  high end number?

I’ve been asking around and can not find an answer.

Jan 3, 2008 4:21 pm
Keep in mind that most people fail out of this business, so you'll most likely find a LOW end number.   If you want statistics, the link below will help you.   Click on a B/D and see the breakdown of production for each B/D.  You'll be able to see company revenues for most products - mutual funds, stocks, bonds, variable annuities, fixed annuities and insurance.   You'll also see a summary of total # of reps and average payout.  You can do your own analysis to see where the majority of revenue is coming from, and what the AVERAGE rep will earn in a given year.   http://www.financial-planning.com/cgi-bin/broker2.pl
Jan 3, 2008 4:34 pm


I am working on a deal to do some recruiting for a company and typically dont work with firms like Pacific Life. I needed to find out what these guys were making.

Jan 3, 2008 6:59 pm

Look at it from this perspective. You can survive if you can close on a policy once a week where the premium is about 100 bucks a month. That would be 400 bucks a month on 4 policies.

With a 50% commission that would translate to $2400 bucks per month before any first year bonuses. I am not sure what Pacific Life’s bonus structure is, but if they offer the worst rate that I have seen at 30%, than you could be bringing in slightly more than $3100 per month your first year.  That would be 37K which would mean you would most likely be eligible for other bonuses due to production that could put you over 40K your first year.

It isn’t sexy, but it is a living. My company pays 50-60% FYC with a new agent  bonus of 50% on Life products, a rolling 12 performance bonus if you reach 40K in commissions of 15% of FYC. It maxes out at 35% of FYC if you reach 160K of FYC.

It is an easy way to get started in this business, but you will want to turn your insurance sales into one of several revenue channels as you help your clients with a comprehensive service vs, insurance only. You never want to keep reliving your first month in this business over and over again.