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Mindy Diamond on Independence: What's Driving Rockefeller's Success?

Rockefeller Capital Management has become one of the most sought-after options for advisors looking to deliver concierge-level service to ultra- and high-net-worth clients. National Field Director Michael Outlaw shares an insider’s perspective.


Few names in the financial world have greater recognition than Rockefeller.

A family office legacy dating back to the 1800s was given a new life under the helm of former Merrill and Morgan Stanley leader Greg Fleming. In 2018, Rockefeller Capital Management was officially launched to serve the legacies of some of the world’s most successful entrepreneurs, innovators, visionaries, and their families.”

Rockefeller quickly became one of the most sought-after options for advisors looking for an opportunity to provide concierge-level service to their ultra- and high-net-worth clients.

And in addition to a brand name synonymous with the world’s elite, the firm’s leadership ranks were stacked with some of the industry’s top players—including Fleming’s Morgan Stanley colleague Michael Outlaw, the guest on this episode.

Michael joined the firm in 2018, serving as the divisional director of Private Wealth Management through 2021. At that time, he became the national field director of the Rockefeller Global Family Office, overseeing the growth and service offerings for its clients and advisors. He is also a member of the firm’s management committee.

In this episode with Mindy Diamond, Michael talks about where Rockefeller is today, including:

  • Its extraordinary recruiting momentum—and why top advisors are flocking to this three-year-old firm;
  • The rebirth of the boutique model—and how the firm compares with others in the space;
  • Their “Modern Multi-Family Office” concept—and how that is resonating with advisors and clients alike; and
  • The goals and visions of the firm—and what growth opportunities exist for advisors who join them.
  • And much more.

As Michael shares, “Clients are seeking more than what the big brokerages are delivering.” And ultimately, so are advisors. It’s that notion that serves as the key ingredient of Rockefeller’s Modern Multi-Family Office model—a recipe that seems to be working exceptionally well for the firm and all of its stakeholders.

This is a show that many advisors have asked us for and we’re happy to deliver—a rare insider’s point of view of a wealth management success story unlike any other.

Download a transcript of this episode…

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Listen to more episodes of Mindy Diamond on Independence: A Podcast for Financial Advisors Considering Change.

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