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First Allied Lures New President from Advisor Group

First Allied Lures New President from Advisor Group

Independent broker/dealer First Allied Securities has hired Kevin Keefe to serve as its new president. Adam Antoniades, who was previously serving as president and CEO, will remain CEO of San Diego-based First Allied Holdings, the IBD’s parent company.

Keefe, 46, was most recently executive vice president and head of wealth management operations at AIG’s Advisor Group. (Larry Roth left Advisor Group as CEO in September to join RCS Capital, First Allied Holding’s new parent company.) At Advisor Group, Keefe oversaw the firm’s corporate RIA as well as all product, platform, retirement plan, and investment research and due diligence functions for the b/d’s 6,000 advisors.

Prior to joining Advisor Group, Keefe was an independent consultant at FUSE Research Network. At First Allied, Keefe will report to Antoniades.

Last June, non-traded REIT aficionado Nick Schorsch announced his intention to purchase First Allied, a deal encompassing $32 billion in assets across 300,000 clients and 1,500 independent financial advisors. Since then, Schorsch has acquired four other independent broker/dealers, including Cetera, Investors Capital, Summit Brokerage Services and J.P. Turner. The combined deals encompass about 9,225 advisors and $195 billion in assets.

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