How values-inclusive investors can profit and forge social change.
Would you rather make money or save the planet? Maybe you can do both. That's the premise of "Investing With Your Values - Making Money and Making a Difference," by Hal Brill, Jack A. Brill and Cliff Feigenbaum. It states that investors who bring along their values can help bring about social change.
The authors explain their concept of "natural investing," which they favor over the term "socially responsible investing." Natural investing "links who we are inside to what we do with our money in the world," they write.
Through charts, the book debunks the myth that natural investing means living with diminished returns. It offers a history of this movement and provides tools to participate, including worksheets on screening companies.
For brokers, it can serve as a guide to accommodate the discriminating investor who has a strong social conscience. These people represent an emerging niche market.
"Investing With Your Values" is published by Bloomberg Press (ISBN 1576600262). It costs $23.95 and is available at bookstores and online retailers, including Amazon.com.