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Attracting And Keeping Top Talent With Brad Bueermann and Lisa Crafford

Brad Bueermann, FP Transitions, and Lisa Crafford, BNY Mellon | Pershing, discuss how firms can attract and retain top talent during the current talent crunch.


Matt Ackermann, Integrated Partners, is joined by Brad Bueermann, CEO at FP Transitions, and Lisa Crafford, Director & Head of Business Consulting at BNY Mellon | Pershing, to discuss what advisors have done historically to attract and keep talent, what advisors can do to keep people during the current talent crunch and how critical cultural elements are to employee retention.

As CEO of FP Transitions, Buerrmann has guided the company’s growth for the past 13 years to over 40 dedicated professionals who consult with over 2,000 clients per year. He has personally overseen consulting assignments with many of the country's largest broker dealers, custodians, and insurance companies, and continues to guide the creation of the next generation of strategies for independent wealth management firms.

Crafford leads the business consulting team for clients of Wealth Solutions to help them grow and strengthen their business. Lisa is also a regular speaker at industry events and contributes to the thought leadership at BNY Mellon | Pershing. Prior to joining BNY Mellon | Pershing in 2015 as a relationship manager, Crafford spent 5 years with an RIA in the Washington, DC metro area as the director of business management. 



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