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Wealthbox CRM Now Part of LPL's Vendor Affinity Program

LPL's 16,000-plus advisors will now have discounted access to the popular CRM offering.

LPL Financial has added Wealthbox CRM from Starburst Labs to its Vendor Affinity Program. This means the CRM provider has met the independent broker/dealer’s technology security and compliance requirements. It is also a reflection of advisor interest in the Wealthbox offering by some of the firm’s more than 16,000 affiliated advisors. Advisors buying from the vendors enrolled in the program can get the services at a discounted subscription rate, though the actual cost was not disclosed in the prepared statement distributed by Wealthbox.

Starburst Labs most recently announced an integration with the Betterment for Advisors platform.

It has also been a busy year for LPL when it comes to technology. The firm made its Advisor Sleeve technology widely available to its advisors in June, and announced initiatives to further enhance the product with artificial intelligence and machine learning technology. LPL had announced other integrations like that of RightCapital, which was added to its affinity program in April, as well as availability of AdvisoryWorld proposal generation technology in March (after the firm acquired the company in December 2018).

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