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A Look at Scale Across Automated Investment Platforms

How do the robos measure up to each other?

Now that we’re a few years into the robo revolution, it’s a good time to take a step back and assess the automated investment platform landscape.

Somewhat predictably, platforms associated with “legacy institutions” dominate the landscape as compared to their “built-from-scratch” peers, despite that the latter robos exist for longer.

Within the built-from-scratch category, so-called second generation robos are having a difficult time accumulating assets under management, but appear to excel at attracting clients.

Here are some other observations that we found interesting.

Source: Backend Benchmarking, company data and SEC filings

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