Portfolio and security-level investment analytics will now be available to users of AdvisorPeak’s trading and rebalancing platform. The firm announced a partnership and integration Thursday with well-known investment analytics provider FinMason.
With the integration, FinMason’s analytics have been embedded into the AdvisorPeak platform itself. That will bring advisors using AdvisorPeak for trading and rebalancing direct access not only to asset class data for securities and risk profiling. It also means that will be easier for advisors to generate return projections and get a better sense of volatility for individual investments.
“FinMason’s analytics engine is the perfect complement to our platform and will provide immense value as RIAs leverage our rebalancing capabilities to make timely decisions in the current market environment,” said Damon Deru, founder and CEO, AdvisorPeak. “This integration is also a great synergy to our real-time pricing feature.
AdvisorPeak, which launched in November 2018, has 165 firms on board with more than $40 billion in assets being managed on the platform. In April the firm made its platform-as-a-service available to advisors new to the platform at no cost, which continues through the end of June.
Deru and Chief Product Officer Pete Giza both have a lot of experience in rebalancing, having been co-founders of TradeWarrior and RedBlack Software respectively (both now under new ownership). And the firm already has integrations or partnerships with the big three custodians (counting Schwab and TD Ameritrade as one these days), as well as National Advisors Trust, LPL Financial, Shareholders Services Group and TradePMR. In addition, AdvisorPeak integrates with nine of the top portfolio accounting systems, including Orion, PortfolioCenter and BlackDiamond (and other SS&C/Advent offerings), among others.