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Stephen and Kevin Show Episode 40: Psychology in Sales

Understanding human behavior, especially with the affluent, is critically important to high-level sales skills. By understanding some of the common psychological biases, you are able to better understand yourself, your clients, and your prospects.

In Episode 40, we outline some of the more common biases that affect your relationships. Enjoy!

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Stephen Boswell and Kevin Nichols are coaches with The Oechsli Institute, a firm that specializes in research and training for the financial services industry. @StephenBoswell @KevinANichols

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