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The Giving Pledge for the Rest of Our Clients

Encourage increased philanthropy at all levels of capacity

Since its creation in 2010, 154 billionaires, ages 30 to 100, from 16 different countries, have signed the Giving Pledge. Their combined wealth of nearly $800 billion is a sum greater than the gross domestic product of most countries.

These individuals have generously promised to donate at least $400 billion of their money to help others.

But many of us advise individuals and families who fall below the “billionaire” threshold. Many of these clients can also contribute to philanthropy—without compromising their ability to take care of themselves and their loved ones in their chosen lifestyles.

Nearly Everyone Can Give

The vast majority of Americans can’t afford to give away half of their net worth and still be in a position to meet their essential needs.

The original intent of the Giving Pledge was not only to create a group of billionaire philanthropists, but also to encourage, by example, increased philanthropy at all levels of capacity.

Robert Rosen, the director of philanthropic partnerships at the Bill & Melinda Gates Foundation, encourages people across the financial spectrum to consider making a “pledge” to philanthropy. He told me:

“Not all of us can give away half of our wealth, but the idea of the Giving Pledge can help encourage an important conversation with your spouse or family about what’s possible in terms of generosity and the positive impact that giving can have on society.

“Making a commitment or a pledge also means that you’re more likely to be proactive—deciding what your philanthropy budget is, exploring what causes you feel passionate about, and researching which organizations can ensure that your donations have the greatest impact.

“There’s no one size fits all for philanthropy, but most of us can find ways to be more thoughtful and intentional about our giving, which is really what making a pledge is all about.”

Personal Giving Pledge

Soon, the holiday season will be upon us. Families will gather to give thanks, celebrate and give each other gifts. Online charitable Giving Days will be held, and many people will make year-end donations to their favorite nonprofits.

At this time of the year, you can encourage your clients to make a personal “giving pledge” that takes into consideration their financial and volunteering capacity, as well as their willingness to make a deeper commitment to help repair the world. Consider discussing the following suggestions with your clients:

  • At Thanksgiving dinner—or sooner—one of the family members could lead a family conversation about what issues or causes are most important to each family member. Then, they could make a pledge to give less “stuff” to each other as gifts and designate the money that would have been spent on those gifts to a charity that reflects the family’s values.
  • At holiday and other celebrations (such as birthdays and weddings), they could pledge to request that guests make a donation in their honor to a specified charity rather than purchasing gifts.
  • As an individual or family, they could pledge to volunteer a certain number of hours to a favorite charity over the holidays or in the coming year.
  • With your help, they could make a pledge to evaluate their philanthropic capacity, with the goal of increasing their giving to the highest level that still allows them to reach their personal financial goals.
  • Finally, they could pledge to be more thoughtful, informed and strategic about their philanthropy, engaging all generations in their family in an effort to make a difference in the community. As part of this pledge, they should approach their giving with the same rigor as they do their other investments, to help ensure that they’re achieving their objectives.

The Giving Pledge has been successful in encouraging philanthropy among the ultra-wealthy. However, this good idea shouldn’t be restricted to billionaires. Each of our clients can make a personal, achievable pledge to receive less—and give and do more to help address society’s urgent problems.


Bruce DeBoskey, J.D., is a philanthropic strategist working across the U.S. with The DeBoskey Group to help families, businesses and foundations design and implement thoughtful philanthropic strategies and actionable plans.





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