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Structured Products Platform Luma Hires New Marketing Head

Rodney Branch, a former executive at Prudential and Athene USA, will lead Luma's marketing efforts as chief marketing officer.

Luma Financial Technologies, which provides a structured products and annuities technology platform for the advisory market, announced that Rodney Branch will be leading the firm’s marketing efforts as the newly appointed CMO. He will be based in Cincinnati and report to Tim Bonacci, president and CEO of the firm. 


Rodney Branch

Previously, Branch served as CMO for Prudential Annuities’ domestic annuity business, where he led the division’s marketing strategy. He joined Prudential in 2015, moving from Nationwide Financial. “Complexity erodes trust,” he told Insurance Innovation Reporter five years ago. “One of the problems for insurance in general, and certainly for retirement products in particular, is that products are complex and poorly understood by the public.” 

Branch also led marketing for Athene USA as CMO.

This February, Branch was appointed CMO at Oklahoma City-based Paycom, “a human capital management software company,” but a few months after taking the role, he left for Luma.

Branch was attracted to Luma’s tech capabilities, he said in a statement. 

“I’m thrilled to join a company that is leading the charge on fintech solutions within the structured product and annuities space,” he said. “Luma is transforming and streamlining the process for financial advisors to request, compare, price and select these types of financial vehicles that meet their clients' specific portfolio objectives.”

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