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Jon Henderson, Genecar Z. Vivo and Kevin Cheeks
(L-R): Jon Henderson, Genecar Z. Vivo and Kevin Cheeks

Breakaway Merrill Lynch Advisor Starts New California RIA

Jon Henderson has broken away from Merrill Lynch and is launching a new, independent RIA called Echo45 Advisors in Walnut Creek, Calif.

Jon Henderson, a former Merrill Lynch advisor, is launching Echo45 Advisors, a new RIA in Walnut Creek, Calif., to serve individuals, families and small businesses in California.

Henderson has enlisted the help of TruClarity Management Solutions to manage the transition. TruClarity said in a statement that it guides advisors “through every step of the move from initial financial analysis to the company launch.” It also provides comprehensive ongoing back office services after advisors go independent. 

Henderson will lead the four-person team and serve as its chief investment officer. The other team members include Genecar Z. Vivo, director of concierge services and office manager; Kevin Cheeks, director of planning services and chief compliance officer; and Cole Matsuura, planning coordinator. Henderson managed $148 million in assets under management at Merrill, and Cheeks worked at Charles Schwab.

"I believe the fee-only, RIA channel is the best route for the delivery of personal financial planning and investment management for individuals and small businesses, [so] I decided to launch Echo45 Advisors," Henderson said in a press statement.

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