Boutique turnkey asset management provider Potomac Fund Management has announced partnerships with Axiom RIA, an investment platform available to advisors at Geneos Wealth Management, and the Fidelity Separate Account Network, the custodian’s model marketplace. Geneos, which has about 300 independent advisors, and Fidelity's RIA clients will now have access to Potomac’s tactical model portfolios via these platforms.
Potomac’s models are also available on the Envestnet, Adhesion, SMArtX and Orion platforms. Over the past year, the firm has seen its assets on the Envestnet platform grow 469%.
Advisors can access Potomac models through these platforms, as well as through Union, Potomac’s UMA platform aimed at smaller advisory firms, launched in July.
“We’ve gotten a lot of feedback from some of the advisors from $20 million to $40 million are totally being ignored by some of the bigger platforms, or they don’t like the ticket customer service approach,” said Manish Khatta, president of Potomac. “So we’ve decided to create this Union UMA specifically for advisors in that space, where they’re just totally frustrated.”
The firm will limit the growth on that platform, so that these advisors have more hand-holding.
“These guys don’t want to go to a $1 trillion shop and be a small spoke in the wheel,” Khatta said.