Financial advisors, fund sponsors, broker/dealer and RIA leadership, and everyone else in the financial services industry knows why it’s helpful to constantly be in the news. True editorial media coverage—be it print, online, TV or radio—generates visibility with new audiences and clients, positively impacts Google search, and can be leveraged using digital advertising and email marketing practices.
Achieving a media presence does more than build a book of business and attract industry partners and clients, it creates a brand that grows as years pass, ultimately generating more value of the company.
Media relations efforts pay off over time, but only if you invest time and energy. By creating value for yourself as a spokesperson and authority, you create value for your brand and business.
It’s not done overnight. Too often advisors, reps and firms view media relations efforts as transactional and instantaneous, of which they both are not. Building relationships with journalists is a process, and those who stand out among the best brands are those who understand the following aspects of PR:
Eric Fischgrund is the Founder and CEO of FischTank PR, a NYC-based PR and marketing firm.