Skip navigation
The Daily Brief

Commonwealth Gets a Brand Makeover

Commonwealth shows off its new logo and new website design.

Commonwealth Financial Network has undergone a makeover. The Waltham, Mass.-based, privately owned registered investment advisor announced the rebrand on Monday.

From a new logo to a new website to fine-tuned messaging, the new image displays the entrepreneurial spirit and services for independent advisors, according to a company statement.

“Commonwealth is excited to introduce the brand expression that will help us propel forward and continue to attract a dedicated and successful advisor base,” said Commonwealth CEO Wayne Bloom.

Commonwealth Financial Network started in 1979. It provides services to more than 2,000 independent financial advisors and oversees $111 billion in assets under management, according to its latest ADV filing.

Want The Daily Brief delivered directly to your inbox? Sign up for's Morning Memo newsletter.

TAGS: Industry
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.