Commonwealth Financial Network has undergone a makeover. The Waltham, Mass.-based, privately owned registered investment advisor announced the rebrand on Monday.
From a new logo to a new website to fine-tuned messaging, the new image displays the entrepreneurial spirit and services for independent advisors, according to a company statement.
“Commonwealth is excited to introduce the brand expression that will help us propel forward and continue to attract a dedicated and successful advisor base,” said Commonwealth CEO Wayne Bloom.
Commonwealth Financial Network started in 1979. It provides services to more than 2,000 independent financial advisors and oversees $111 billion in assets under management, according to its latest ADV filing.