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Advisor Innovations: Marketing Strategies With Sarah LeBlanc

Sarah LeBlanc, vice president of marketing at LPL Financial, speaks about the most effective advisor marketing strategies and ways you can increase your growth while still reaching the most influential people.

 

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Sponsored by LPL Financial Lpl-logo-podcast.png

 

For many advisors, marketing can be a very scary and daunting task. Advisors don’t want to come off as derivative or phony. And there are many different marketing channels an advisor could use—whether that’s social media, video, blogs, events, email, etc. How should advisors best approach a marketing strategy so that it’s efficient and authentic?

 In this episode, David Armstrong is joined by Sarah LeBlanc, vice president of marketing at LPL Financial, who speaks about the most effective advisor marketing strategies and ways you can increase your growth while still reaching the most influential people. 

 Sarah and David discuss:

  • Some of the biggest mistakes advisors make when it comes to marketing; 
  • What encompasses an advisor’s “digital presence;”
  • Advice for those who are tripping up when producing digital content;
  • How to create the most effective videos to draw in new clients;
  • How advisors should think about reach vs. quality in terms of social media followers;
  • Incorporating both in-person and digital events for clients and prospects;
  • How advisors are expanding their geographic reach; and
  • How to measure the success of marketing strategies.

Listen to the Advisor Innovations Podcast

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