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$1B Tagge Rutherford Financial Group Joins LPL Financial

Tagge Rutherford Financial Group joined LPL Financial from Cetera

Tagge Rutherford Financial Group took its $1 billion in advisory and brokerage assets from Cetera to LPL Financial, according to an LPL announcement made Monday.

“We recognized a need for a change—one that impacts clients positively and creates more office efficiencies,” said Monte Peterson, president of Tagge Rutherford, in the statement. “With LPL’s technology platform, the tools we use to serve clients—from reporting to trading—work together under a single sign-on. It will be so much easier to manage the day-to-day support of clients, and they will have a transformed experience as well.”

Peterson added that the physical limitations the pandemic presented the industry helped the firm see the need for better technology. Since onboarding with LPL, Peterson said the use of DocuSign has made certain processes easier.

Tagge Rutherford Monte Peterson

Tagge Rutherford President Monte Peterson

The Omaha, Neb.-based firm houses 25 advisors and a 25-member support staff that provide wealth management, retirement planning, insurance, tax strategies, and estate planning. 

Advisors Scott Norvell, Monte Peterson, Chad Peterson, Adam Bailey and Nate Edie lead the executive team.

“Our goal is to make it easier for firms to operate efficiently, cost-effectively and with the best capabilities and solutions designed to help advisors grow their business and deliver differentiated experiences to their clients. As the leader in the independent market, we will continue to leverage our position and scale to be a value driver to our advisors and help them be successful at every stage of their business’ lifecycle,” said Rich Steinmeier, LPL Financial’s managing director and divisional president of business development.

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