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$1.5 Billion Independent Firm Jumps to Triad

The firm joins Triad from Securian Financial Services after 25 years with the broker/dealer.

Atlanta-based Triad Advisors, an independent broker/dealer owned by Ladenburg Thalmann Financial Services, has recruited GCG Financial, a Deerfield, Ill.-based advisory with $1.5 billion in client assets and 45 advisors. The firm joins from Securian Financial Services after 25 years with the broker/dealer.

GCG, which originally started as an insurance-focused firm, provides holistic financial planning and comprehensive fee and brokerage-based wealth management services to mass affluent, high-net-worth and closely held business clients.

As part of this transition, GCG is helping to launch a new enterprise named Alera Group, a national wealth management, employee benefits and risk management firm comprised of various independent firms, such as GCG. Each member has a core area of expertise, so they can collectively offer comprehensive services to the employee benefits and retirement plan sponsor markets.

Triad is supporting GCG’s growth plans by enabling the firm to provide wealth management services to all of the other member firms, one of the main reasons the firm chose Triad. 

“The affiliation with Triad is a major component to expanding our wealth management services to Alera Group,” said Rick Levitz, managing partner and president of wealth management at GCG. “We are thrilled with the flexibility of the hybrid RIA platform that Triad can offer and believe this will help us create a strategic advantage in retaining and attracting financial advisors to our firm.”

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