TIL MSSB adds Twitter and completely misses the point

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May 26, 2011 8:07 am

MSSB will allow its reps to post pre-scripted updates to Twitter thereby proving once again, firms just don't get it. The soul of Twitter is its immediacy and spontaneity. Posting canned updates has all the allure and flavor of a month old water cracker. Might as well spam your clients.