have you looked at FPTransitions.com? They do this all the time and could structure the deal for you.

For basic business, as a rule fo thumb figure 1-1.5X T-12 for Commissions, and 2-3X for fee business.  Break it down like that and it’s a basic estimate.  But as CALI said, you should talk to experts about structuring the deal.  I think you wanting “top dollar” due to ease of transition should be offset by the simpicity of the deal.  You are in an enviable position of having a partner willing to buy the book.  And I would come down further if the purchase is with all upfront money.

36M give or take a few sandwiches. a rough estimate is what I was looking for and that is about inline. I also heard a % of AUM that is about inline with % of t12 too. That’s the ballpark The plan is for all upfront, so I will come down like you said B24. Gonna miss this business…

I checked out FP transitions recently ( stopped by their office). For a small commission ( paid half by buyer and  half by seller) they will quantify the book and lend a lot of experience. I would use them if I was buying or selling, unless I could find someone better. 

I was also told there are plenty of buyers, and lots of cash for buying. Allow a minimum of six months to stay with the transition, meaning, you have to stay licensed and available for about six months, to be a credible seller. That also allows the buyer enough time to look back, and see about retention, which is a part of the price formula. I bet if you just called one of their sales reps, you could get a ton on info, whether you ended up using them or not. They have proforma contracts, and so on, you still need to run things by your own attorney. I wouldn’t mind doing something different, myself, but where are you going to make such an efficient living?