Suggestion on approaching a Old Client List
I have recently received a list of old clients of the firm in my city - approximately 2,000 names and numbers.I feel that this may be a great opportunity to get in touch with these people, who used to be clients of the firm and re-start the relationships. Has anyone successfuly worked a list like this and if so how did you approach it? My initial thoughts are: - Offer free portfolio reviews of their existing holdings - Start putting on seminar at our boardroom and inviting these ex-clients along? Any suggestions would be very much appreciated.
Approach it like any other list. There is no wrong way to go here. Sometimes ex-clients make the best prospects. Be prepared to rehash whatever problem led to their departure from your firm. The good news is that in many cases it's easy stuff like they didn't like their advisor or their "Guy" left etc.Remember, DNC rules in effect with ex-clients.
“Be prepared to rehash whatever problem led to their departure from your firm.”Great suggestion, appreciate the feedback.