Starting to call
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I find it a bit surprising that this firm you are going to work for, is too cheap to buy a list? Well, you could ask the Senior FA if one of the mutual fund wholesalers will cover the cost of a paid for list?
I think some of the best lists are what you create yourself. Use the internet, and go to the library to find work numbers and names of folks in various industries that are in your area. At some libraries, they have internal magazines of corporations, years and years of archives, with names, positions, retirement announcements and all sorts of valuable stuff. LIsts you create on your own, are less likely to have been called too often.
I contacted Denver Public Libraires they have access to reference USA if you have a card, I am getting a little how too session from the business development lady at the library soon (kinda cool she works there). I am optomistic I will get more than enough leads from this...thoughts
njenkins, if you haven't already, and forgive me for not checking, check out our posts in westwoods cold call journal to join our friendly cold calling competition to keep us motivated..
My strategy for generating cold calling leads is simple if you are attempting to work with big corporations and their employees. All you need to do is find a big company in your area and during off hours call different extensions and jot down their name and extension on an excel sheet ( so if the companies main line is 111-111-1000, dial 111-111-1001, 1002, 1003, etc..). This is an easy and free way to generate more leads. Let me know if this helps or if I am just totally off.
Just be careful on targeting a specific company, and making some big marketing push specifically on that company. I've heard some horror stories about that. Imagine the local managing director, or even CEO of a fortune 500 company writing a letter to the president of YOUR company, complaining about YOU. Well, YOU be toast.
Recently, we heard a strategy of getting resumes from job oriented sites, and a month or two later, we read about a HUGE legal case pertaining to that with the State of Massachusets vs MSSB.
Your firm will love you for prospecting, but if ANYTHING goes wrong, the long knives come out. Think about that, before you ever push the envelope. I've encountered problems personally in this area twice, and know a few others that have even lost their jobs over it.
Playing by the rules of FINRA and the DNC is not easy, but skirting them isn't an option. So, just a wore to the wise guys.