Prospecting in a Shopping Mall?
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I have heard of people from certain firms going to the local mall and making new contacts for prospecting purposes. Not sure exactly how much success they've had doing this, but I wondered if this is done very often?
Seems to me that it may come off as a bit annoying and intrusive. Doorknocking is one thing, but stopping people who are trying to get to a store/their car doesn't sound very appealing. Thoughts?
I’m not one for ever turning down a business idea, because everyone builds their business their own way and some are completely crazy…I have reservations about this though
It’s one thing to set up a booth or whatever, it’s another to walk around asking for people to talk to you. You want to be viewed as a professional in your community, not that “ugh, don’t make eye contact” guy at the mall.
I’ve always made sure to compare myself to what I don’t want to be…because I like to try and think exactly like the prospect does. Outside of my office, there are the people that walk around with a clipboard trying to pressure people into signing up and helping kids in Africa, or ethiopia, or one of those countries. It’s a great cause, and they’re great people I’m sure…but they are absolutely crazy annoying, and if I see they are out there…I’m making sure the ipod is in my ears.
Think like the prospect. I can’t imagine it gathering too much business as most prospects either A. Probably aren’t at the local mall in the middle of a week day and B. Probably don’t want to talk personal finances in the middle of the mall…but hey, if it works for you go for it.
[quote=Paranoid Android]I’m not one for ever turning down a business idea, because everyone builds their business their own way and some are completely crazy…I have reservations about this though
It’s one thing to set up a booth or whatever, it’s another to walk around asking for people to talk to you. You want to be viewed as a professional in your community, not that “ugh, don’t make eye contact” guy at the mall.
I’ve always made sure to compare myself to what I don’t want to be…because I like to try and think exactly like the prospect does. Outside of my office, there are the people that walk around with a clipboard trying to pressure people into signing up and helping kids in Africa, or ethiopia, or one of those countries. It’s a great cause, and they’re great people I’m sure…but they are absolutely crazy annoying, and if I see they are out there…I’m making sure the ipod is in my ears.
Think like the prospect. I can’t imagine it gathering too much business as most prospects either A. Probably aren’t at the local mall in the middle of a week day and B. Probably don’t want to talk personal finances in the middle of the mall…but hey, if it works for you go for it.[/quote]
Thanks for the feedback. Total newbie, so I like to hear this kind of thing.
I would like to do something like this, but I would not expect to meet good prospects in a shopping mall. I am looking for HNW investment management clients. Where is a venue to meet HNW investment management clients ???