Need advice on facebook marketing
So I am having a difficult time trying to set up facebook marketing to find new client leads. What is the best way to set up my ads to client leads? Interests, demographics, ad goal etc.
Ive run a few ad sets with no results.
For a goal of retirement planning Ive targeted
Men and Women
high income towns
Ive tried different interests and even just left it blank.
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I tried before actually it's really a bit difficult. Hope someone can give tips here.
It’s not an easy problem to solve on a forum, but I think I can help to point you in the right direction.
You see, Facebook ads are extremely powerful, but, since they are so easy to access and set up (and they cost very little money), ads are running all the time.
Without a strategy and a plan of action, your ad will drown in the noise.
But, even before that, I say that you are working with an audience that is way too broad.
Think about it:
Men and Women
These are the people that everybody is going after! Eery Financial Advisor in the US wants to get them and is running ads.
Being so generic, it’s like trying to make an impression by being a blade of grass in a green field.
The power of Facebook ads lies in the fact that you can pinpoint your target prospect with dead-on accuracy. It’s a sniping game.
Know your market first, decide who are the kind of people that you want to find. Learn what they want from retirement, what they fear about money management and how they want to spend their money.
Make different pictures of these clients and then use Facebook to get them.
You don’t want:
Man and Women 100K plus in high-income towns, it’s way too vague.
Male lawyers in LA, over 50, with a boat and a passion for golf;
Female doctors in NY, over 50, that love gardening and nature.
This is the kind of audience you want. And you’ve got to leverage what you know about them to get their attention and start a conversation.
And every audience needs dedicated ads and dedicated landing pages that you’ve got to test.
After all, you are asking these people to trust you with their future. You’ve got to put in the work and prove that you are a much better fit than everybody else that is running generic vanilla ads.
Facebook is crazy powerful, but you’ve got to leverage its potential in the right way.
Know very well your target, be as specific as possible and craft dedicated ads that force your target to stop scrolling through their feed and listen to you because you are the right guy, and you can make the difference in their life.
Hope this can help
before running ads, spend some time on facebook audience insight, where you can find the audience insight by selecting any interest or targeting. This will also boost your performnce and save your time.
People are not going to click to find a financial advisor from Facebook. Think of the thousands of ads people are innundated with on Facebook. Wealth Management is about networking and setting up a referral base and asking clients for referrals. I have worked for a firm who had some marketing guru tell them they should do Facebook ads. What did it bring? Nada. Zip. Nothing. He had a good book of business, but couldn’t get referrals due to his poor reputation in the community and narcissist personality. I’m at a new firm where our book has grown by $40 million this year through a great referral base and networking.