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Jul 15, 2009 9:16 pm

Friend of mine had an idea to hang door hangers with munibond rates or fixed annuity rates, and have his son and friends go do and give them $50 to hand out 500 pieces.

Any thoughts

Jul 16, 2009 12:14 am

That is Idea No. 497 in the 'I don’t want to doorknock anymore sweepstakes.'
I think there are better ideas, but like anything else, it’s worth a shot.

Jul 16, 2009 12:37 am

I guess if it leads to one account, it pays for itself. My guess is that you would have to go a bit deeper than 500 with some consistency, though. And with Muni’s, it pays to be more targeted. I woudl rather spend a little more and send them to people over 55 with minimum incomes.

Jul 16, 2009 2:37 am

They plan to do 3,000. but pay $50/500 to deliver. Plan to target, 50+ subdivisions and HNW neighborhoods, not just blanket deliver.

I figured to mail 3,000 is 1320, vs $200 to print and 300 to deliver… more efficient than direct mail? maybe.

Jul 16, 2009 3:07 am

I’d be interested to hear how this goes, Chief.  I just wonder if it’s too “pizza delivery” for most people.

Of course, I door knock to get clients

Jul 16, 2009 4:14 am

You could have them printed 2-sided with a “Attention Door Knockers: Please do not disturb” on the backside.  Then the prospects are all yours.

Jul 16, 2009 5:46 am

I have several hundred of the new EDJ doorhangers, but haven’t used them, and I’m not sure that I will.  I talked to a guy in the neighborhood who was starting a landscaping business and he put up a couple hundred doorhangers.  He said he got four calls.  All people asking him to never put anything on their door again.

Has anyone used the EDJ doorhanger and had any response?

Jul 16, 2009 12:55 pm

Yeah the difference for my friend is that he is not putting an informational door hanger, he is just putting muni bond rates and a number to call or fixed annuity rates and a number to call.