Buying leads / psychology
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Oh, I get them from ACME leads are us. They're only $60 per lead and have been sold to a bunch of other hamsters but I don't mind. If only I had the nuts to cold call...alas.G- where did you get your leads? Thanks.
Leads companies are funny especially residential… “Oh these are 401ks ready to be rolled over”… Yeah right. They just pull 50+ who aren’t on the DNC.
Gaddock is right you have to call everyone.
If any company had 401K/annuity/“managed money” leads all ready to go, they would be running their own firm, not selling the leads for a few hundred bucks.
Yep that's a fact IMHO.If any company had 401K/annuity/“managed money” leads all ready to go, they would be running their own firm, not selling the leads for a few hundred bucks.
Theres this real lead gebneration outfit thats called WISER ADVISOR. Their thing is to have a bunch of web sites with a button that ask ‘TLK TO A FINANCIAL ADVISOR’. The button pusher fills out a questionaire, WiserADvisor then sentd it to 4 of their advisor ssubscribers in a partiucular area (county for edxample).
I found these were real people who actually did need financial advice,its just that none of them were serious, some had NO $$$, a lotta curiosity seekers. They also finally were charging $100 per lead, so the excpected cost is $400!!! I saw exactly one inquiror actusally sign up (not w/ me).As usual, I see people bashing leads being afraid to re-invest profits back into their business.
What is a lead? It’s permission to call which is very important these days, and it’s information as to a prospect’s hot-button issue. That’s it. Too many people in our business believe they’ve purchased the right to make a sale. All they have is permission to contact a prospect, nothing more.
Insurance leads are generated as a result of events in prospect’s life. No one wakes up one morning and decides “I feel like buying some insurance today!” Reason’s they’re looking for insurance: retirement, loss of job, marriage/remarriage, birth of child, recently moved to the area, death of spouse, or someone they knew being devastated because they were underinsured or uninsured. I’d like to spend some time talking to anyone whose recently experienced one of these life events, more often than not there’s a sale to be made.
I don’t know about investment leads, they sound like a scam to me, and if the prospect didn’t actually submit the information then it is a scam and it’s not a lead.
In instances where a real person with a real need returned a card or asked for a quote or information, there are no such thing as a bad lead.
Let’s seperate buying leads from using list brokers. Some list brokers can be very good.
BondGuy- how about a recommendation from a list broker you have had luck with in the past?
This is great insight. The best list of names I have gotten was going through the yellow pages and scrubbing businesses. The lists I bought were completely over promised and under delivered. I spend one hour a day putting my lists together from the phone book. Seriously, it is tough to find a good list that is anything more than a list of names.