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Stock commissions at indy Firms

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Nov 16, 2009 8:22 pm

I find I only make money selling annuities or fee based accounts.

For stock trades I charge $50 to $75 depending on the shares.

Should I be charging 2% of the investment? or

I feel I may be charging too little?
Thx!

Nov 16, 2009 8:52 pm

Are you an RIA?

It appears that you are charging too little.  If you work through a B/D, see if they have a stock commission model.  We start at about 2.5% for the smallest trades ($50 min), and then scale down from there.  It goes to like 2% at $10,000, 1.5% at $40,000, 1% at $100,000, etc.  It bottoms out at like 0.85%.  But we can also discount.
Nov 17, 2009 3:58 pm

dashover:

You are not at Charles Schwab; do not charge the same as if you were. Charge these people more, you are a professional and need to be paid like one.  If people complain about the commission charges for trading stock out side a fee based account, tell them to take their  business somewhere else.

JackBlack
Nov 17, 2009 3:58 pm

I usually charge around 1.5-2%.  But most my trades are 5-25k and not all that frequent.  If it’s not a top client and we’re buying and holding long term, I wont discount and it will be probably 2-2.5%.   If you’re just charging a flat fee of $75 for 5k investment as well as a 20k investment, you may want to file as a 501c charity this tax year.