TD Ameritrade is now offering five Socially Aware portfolios on its Essential Portfolios robo advisor, the company announced.
The portfolios will use ETFs that are designed to suit different risk preferences and investing goals.
According to TD Ameritrade’s Socially Responsible Investing Survey, 30 percent of investors surveyed have considered making SRI investments, with 60 percent of millennials considering it important.
In addition, 47 percent of millennials said they would switch firms to gain broader access to SRI offerings.
Among SRI investments, human rights is the most important cause, TD’s research shows, followed by environmental impact and diversity. Baby boomers tend to care the the most about human rights, while millennials value environmental impact most.
“There is a growing appetite from investors of all generations, particularly millennials, for investments that provide additional value beyond the financial returns,” said Lule Demmissie, managing director of investment products and guidance at TD Ameritrade. “We are pleased to offer them a low-cost, automated investing option in ESG-centric portfolios.”