Today’s everchanging legal marketplace can seem daunting to those in the estate planning realm. How does one distinguish oneself from the competition? How do you get A+ clients through the door? How do you hire a new team member that’s sure to be the right fit? These topics and many more face estate planning attorneys on the rise on a daily basis. Nevertheless, solutions exist.
Advertising is a sticky subject for all attorneys. Many planners have doubts about when and how it’s appropriate and, as a result, may be missing legitimate opportunities to get their names out there.
On today’s episode, we discuss some of the biggest misconceptions that estate planners have when it comes to advertising.