Nearly half (46%) of respondents believe that social media marketing has helped them bring in new clients, while few (14%) don’t see any benefit at all. However, advisors likely realize the increasing importance of social media, as 68% of respondents say they are likely to increase their reliance on social media over the next two years. By contrast, just 29% say they expect no change to their social media habits.
For advisors, success in social media marketing may come down to being sure you are engaged where your customers are active. “It’s not surprising to see that most advisors say they’ll increase their use of social media over the next two years,” says Walstrom. “Advisors need to be where their clients and prospects are.”